COLLEGE OF ALAMEDA COURSE OUTLINE

COLLEGE: STATE APPROVAL DATE: 09/19/2007
ORIGINATOR: Jennifer Fowler STATE CONTROL NUMBER: CCC000352364
BOARD OF TRUSTEES APPROVAL DATE: 06/10/2014
CURRICULUM COMMITTEE APPROVAL DATE: 04/22/2014
CURRENT EFFECTIVE DATE:
 
DIVISION/DEPARTMENT:

1. REQUESTED CREDIT CLASSIFICATION:
  Credit - Degree Applicable
Course is not a basic skills course.
Program Applicable
2. DEPT/COURSE NO: 3. COURSE TITLE:
  COMM 005   Persuasion and Critical Thinking
4. COURSE: COA Course Changes only in Non-Catalog Info   TOP NO. 1506.00
5. UNITS: 3.000   HRS/WK LEC: 3.00 Total: 52.50
  HRS/WK LAB:

6. NO. OF TIMES OFFERED AS SELETED TOPIC:       AVERAGE ENROLLMENT:
7. JUSTIFICATION FOR COURSE:
  Our students live and work in a world where critical thinking skills are essential. The Communication (formerly Speech) Department meets that need with a critical thinking course which is both relevant to our student’s lives and to the building of critical thinking and analytical skills. Course meets AA/AS area 3, 4a, 4d, 4e; CSU area A3, and IGETC area 1B.
8. COURSE/CATALOG DESCRIPTION
  Critical Thinking Skills: Principles of reasoning and persuasion, analysis and evaluation of communication; emphasis on structure of arguments, quality of evidence, formal and informal fallacies, and effect of media on argumentation.
9. OTHER CATALOG INFORMATION
 
  1. Modular: No     If yes, how many modules:
  2. Open entry/open exit: No
  3. Grading Policy: Letter Grade Only
  4. Eligible for credit by Exam: No
  5. Repeatable according to state guidelines: No
  6. Required for degree/certificate (specify):
    Existing - AA/AS area 3, 4a, 4d, 4e
  7. Meets GE/Transfer requirements (specify):
    CSU area A3, and UC.
  8. C-ID Number: 190 Expiration Date:

  9. Are there prerequisites/corequisites/recommended preparation for this course? Yes
    Date of last prereq/coreq validation: 04/04/2014
10. LIST STUDENT PERFORMANCE OBJECTIVES (EXIT SKILLS): (Objectives must define the exit skills required of students and include criteria identified in Items 12, 14, and 15 - critical thinking, essay writing, problem solving, written/verbal communications, computational skills, working with others, workplace needs, SCANS competencies, all aspects of the industry, etc.)(See SCANS/All Aspects of Industry Worksheet.)

Students will be able to:
  1. Examine classical and contemporary theories on persuasion.
  2. Demonstrate comprehension of background beliefs, worldview, and biases form attitudes and influence sound reasoning in oral and written communication.
  3. Distinguish between facts, inferences, and assumptions.
  4. Evaluate the structure of oral and written persuasive messages, including the quality of evidence used to support conclusions and fallacies used in reasoning.
  5. Analyze language in persuasive messages.
  6. Formulate persuasive techniques in various contexts using skills of audience analysis.
  7. Present persuasive messages using ethos, pathos, and logos.
  8. Discuss the ethical issues involved in argumentation.
  9. Critique persuasive appeals in the media and understand how they influence consumers.
11A. COURSE CONTENT: List major topics to be covered. This section must be more than listing chapter headings from a textbook. Outline the course content, including essential topics, major subdivisions, and supporting details. It should include enough information so that a faculty member from any institution will have a clear understanding of the material taught in the course and the approximate length of time devoted to each. There should be congruence among the catalog description, lecture and/or lab content, student performance objectives, and the student learning outcomes. List percent of time spent on each topic; ensure percentages total 100%.

LECTURE CONTENT:

Theories, Perspectives, and Traditions    70%
1. Classical and Contemporary Persuasive Theories
2. Facts, Inferences, and Assumptions
3. Structure of Oral and Written Persuasive Messages   
4. Using Evidence and Logical Reasoning
5. Ethos, Pathos, and Logos
6. The Effect of Language in Persuasion
               
Context and Application    30%
1. Attitude Formation and Worldview       
2. Audience Analysis
3. Ethical Issues in Argumentation
4. Media Influence as Persuasion

 

11B. LAB CONTENT:
N/A
12. METHODS OF INSTRUCTION (List methods used to present course content.)
  1. Lecture
  2. Other (Specify)
  3. Discussion
  4. Distance Education

  5. Other Methods:
    • Group and individual activities and projects: to hone critical thinking, organizing persuasive messages (e.g. sample outlines), research skills, and discussion practice. • Instructor-led lecture: to introduce to field of communications, ethical communications, listening skills, and verbal & non-verbal communication. • Multimedia content: videos to illustrate core concepts in practice, evaluate communications phenomenon, and research.
13. ASSIGNMENTS: hours/week (List all assignments, including library assignments. Requires two (2) hours of independent work outside of class for each unit/weekly lecture hour. Outside assignments are not required for lab-only courses, although they can be given.)

Out-of-class Assignments:
1. Written assignments: outlines, communications critiques, evaluation of arguments, and research papers. 2. Readings and analysis of speeches presented in the public domain 3. Library Information Competency/Library Research.


ASSIGNMENTS ARE: (See definition of college level):
Primarily College Level
14. STUDENT ASSESSMENT: (Grades are based on):
ESSAY (Includes "blue book" exams and any written assignment of sufficient length and complexity to require students to select and organize ideas, to explain and support the ideas, and to demonstrate critical thinking skills.)
NON-COMPUTATIONAL PROBLEM SOLVING (Critical thinking should be demonstrated by solving unfamiliar problems via various strategies.)
OTHER (Describe):
• Evaluate Oral presentations • Evaluation of written assignments: essays, research paper, and mid-term & final exams and/or in-class quizzes for understanding of course material. • Evaluation of all work for coherence and evidence of critical thinking and analysis, individual effort, and accurate documentation of ideas. • Evaluation of ability to demonstrate the use of skills taught in multiple modes throughout the term.
15. TEXTS, READINGS, AND MATERIALS
  A. Textbooks:
 
  • Ann B. Frymier & Marjorie K. Nadler. 2013. Persuasion: Integrating Theory, Research, and Practice 13. Kendal Hunt
  • Charles U. Larson. 2013. Persuasion: Reception and Responsibility 13. Cengage
  • Robert H. Gass & John S. Seiter. 2014. Persuasion: Social Influence and Compliance Gaining 5. Pearson
 

*Date is required: Transfer institutions require current publication date(s) within 5 years of outline addition/update.

  B. Additional Resources:
 
  • Library/LRC Materials and Services:

    The instructor, in consultation with a librarian, has reviewed the materials and services of the College Library/LRC in the subject areas related to the proposed new course
  • Are print materials adequate?     Yes
  • Are nonprint materials adequate?     Yes
  • Are electronic/online resources available?     Yes
  • Are services adequate?     Yes
  • Specific materials and/or services needed have been identified and discussed. Librarian comments:
    Instructors/Department coordinates with library to maintain access to sufficient resources availability in and through the library to support students in classwork.
  C. Readings listed in A and B above are: (See definition of college level):
 

Primarily college level

16. DESIGNATE OCCUPATIONAL CODE:
E - Non-Occupational
17. LEVEL BELOW TRANSFER:
Y - Not Applicable
18. CALIFORNIA CLASSIFICATION CODE:
Y - Credit Course
19. NON CREDIT COURSE CATEGORY:
Y - Not Applicable
20. FUNDING AGENCY CATEGORY:
SUPPLEMENTAL PAGE

Use only if additional space is needed. (Type the item number which is to be continued, followed by "continued." Show the page number in the blank at the bottom of the page. If the item being continued is on page 2 of the outline, the first supplemental page will be "2a." If additional supplemental pages are required for page 2, they are to be numbered as 2b, 2c, etc.)

1a. Prerequisites/Corequisites/Recommended Preparation:
    PREREQUISITE:
  • ENGL 001A: Composition and Reading